What is Profile Page Structured Data?

Profile Page structured data is a type of schema markup used for web pages that primarily provide information about a single person or organization affiliated with the overall website. This structured data helps search engines better understand the content of the profile page, enhancing the visibility and presentation of the profile in search results. By implementing Profile Page structured data, websites can ensure that important information about individuals or organizations is accurately and prominently displayed in search engine results, improving the discoverability and credibility of the profiles.

Benefits of Profile Page Structured Data:

1. Enhanced Visibility:
   • Profile pages with structured data can appear as rich results in search engines, making them more noticeable and attractive to users.
2. Improved Information Accuracy:
   • Ensures that search engines display accurate and up-to-date information about individuals or organizations.
3. Increased Credibility:
   • Provides a trustworthy source of information directly in search results, enhancing the credibility of the profile.

Key Properties of Profile Page Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "Person" or "@type": "Organization".
2. name:
   • The name of the person or organization.
3. description:
   • A brief description of the person or organization.
4. url:
   • The URL of the profile page.
5. sameAs:
   • Links to other profiles or social media accounts related to the person or organization.

Example of Profile Page Structured Data:

{
  "@context": "http://schema.org",
  "@type": "Person",
  "name": "John Doe",
  "description": "John Doe is a software engineer with over 10 years of experience in web development.",
  "url": "https://www.example.com/johndoe",
  "sameAs": [
    "https://www.linkedin.com/in/johndoe",
    "https://twitter.com/johndoe"
  ]
}

Implementing Profile Page Structured Data:

To implement Profile Page structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your profile page. This script should include all relevant properties and values as shown in the example above.

By using Profile Page structured data, you can enhance the visibility and credibility of your profiles in search results, helping users find accurate and comprehensive information about individuals or organizations affiliated with your website.

Read Google Profile Page Structured Data Recommendations