What is Review Snippet Structured Data?

Review snippet structured data is a type of schema markup that provides a short excerpt of a review or an average rating score from a review website. These review snippets can pertain to various items such as books, recipes, movies, products, software apps, and local businesses. By implementing review snippet structured data, you can enhance your search results with visually appealing and informative snippets that can attract more clicks and engagement.

Benefits of Review Snippet Structured Data:

1. Enhanced Search Listings:
   • Displaying review snippets in search results makes your listing more appealing, showing users that your content has been reviewed and rated.
2. Increased Click-Through Rates:
   • The presence of review snippets can increase the likelihood of users clicking on your search result, as they provide quick insights into the quality of your content or products.
3. Improved Trust and Credibility:
   • Reviews and ratings build trust and credibility with potential users or customers, influencing their decision-making process.

Key Properties of Review Snippet Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "Review" or "AggregateRating".
2. itemReviewed:
   • The item that is being reviewed (e.g., Book, Recipe, Movie, Product).
3. author:
   • The person or organization who wrote the review.
4. reviewRating:
   • The rating given in the review, usually on a scale (e.g., 1 to 5 stars).
5. reviewBody:
   • A brief excerpt or summary of the review.
6. aggregateRating:
   • The overall rating score, usually an average of multiple reviews.

Example of Review Snippet Structured Data:

{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "Example Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "24"
  },
  "review": [
    {
      "@type": "Review",
      "author": "John Doe",
      "datePublished": "2024-06-01",
      "reviewBody": "This product exceeded my expectations!",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    },
    {
      "@type": "Review",
      "author": "Jane Smith",
      "datePublished": "2024-05-28",
      "reviewBody": "Good value for money, but could improve in some areas.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "4"
      }
    }
  ]
}

Implementing Review Snippet Structured Data:

To implement review snippet structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your webpage. This script should include all relevant properties and values as shown in the example above.

By using review snippet structured data, you can significantly enhance the visibility and attractiveness of your search results, making them more likely to attract clicks and conversions.

Read Google Review Snippet Structured Data Recommendation