What is Local Business Structured Data?

Local Business Structured Data is a type of schema markup used to provide detailed information about a local business to search engines. This structured data helps search engines understand and display key business details in search results, particularly in the Google Knowledge Panel. By implementing local business structured data, you can enhance your business’s visibility and make it easier for customers to find essential information such as open hours, ratings, directions, and actions to book appointments or order items.

Benefits of Local Business Structured Data:

1. Enhanced Visibility:
   • Your business can appear prominently in search results, especially in the Google Knowledge Panel, making it more noticeable to potential customers.
2. Improved User Engagement:
   • Providing key details like open hours, ratings, and booking options directly in search results can increase user engagement and drive more traffic to your business.
3. Better User Experience:
   • Users can quickly find essential information about your business, such as location, contact details, and services offered, improving their overall experience.

Key Properties of Local Business Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "LocalBusiness".
2. name:
   • The name of the business.
3. address:
   • The physical address of the business, using the "PostalAddress" type.
4. telephone:
   • The contact phone number for the business.
5. openingHours:
   • The hours during which the business is open.
6. aggregateRating:
   • The average rating of the business based on user reviews.
7. geo:
   • The geographic coordinates (latitude and longitude) of the business location.
8. priceRange:
   • The price range of the services or products offered by the business.
9. url:
   • The URL of the business’s official website.
10. sameAs:
    • Links to the business’s social media profiles and other related URLs.

Example of Local Business Structured Data:

{
  "@context": "http://schema.org",
  "@type": "LocalBusiness",
  "name": "Example Business",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Anytown",
    "addressRegion": "CA",
    "postalCode": "90210",
    "addressCountry": "USA"
  },
  "telephone": "+1-800-555-5555",
  "openingHours": "Mo-Sa 09:00-18:00",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "20"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "34.0522",
    "longitude": "-118.2437"
  },
  "priceRange": "$$",
  "url": "https://www.example.com",
  "sameAs": [
    "https://www.facebook.com/example",
    "https://twitter.com/example",
    "https://www.instagram.com/example"
  ]
}

Implementing Local Business Structured Data:

To implement local business structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your business webpage. This script should include all relevant properties and values as shown in the example above.

By using local business structured data, you can enhance your business’s visibility and credibility in search engine results, making it easier for customers to find and interact with your business.

See Local Business Structured Data Google Recommendation