What is Movie Structured Data?

Movie structured data is a type of schema markup that provides detailed information about movies to search engines. This structured data helps search engines understand and display movie-related content, such as in the movie carousel feature on Google Search. By implementing movie structured data, you can provide detailed information about each movie, including its title, director, release date, and images, enhancing the visibility and accessibility of your movie listings.

Benefits of Movie Structured Data:

1. Enhanced Visibility:
   • Movies can appear in rich results and carousels on search engines, making them more prominent and attractive to users.
2. Improved User Engagement:
   • Rich snippets provide users with key details about movies directly in search results, increasing the likelihood of engagement and clicks.
3. Better User Experience:
   • Users can quickly find information about movies, such as titles, directors, and release dates, improving their search experience.

Key Properties of Movie Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "Movie".
2. name:
   • The title of the movie.
3. director:
   • The director of the movie, typically including properties like @type: "Person" and name.
4. image:
   • URLs to images or posters of the movie.
5. datePublished:
   • The release date of the movie.
6. genre:
   • The genre of the movie.
7. description:
   • A brief description or synopsis of the movie.
8. aggregateRating:
   • The average rating of the movie based on user reviews.
9. trailer:
   • Information about the movie’s trailer, including a URL to the trailer video.

Example of Movie Structured Data:

{
  "@context": "http://schema.org",
  "@type": "Movie",
  "name": "Inception",
  "director": {
    "@type": "Person",
    "name": "Christopher Nolan"
  },
  "image": "https://www.example.com/images/inception.jpg",
  "datePublished": "2010-07-16",
  "genre": ["Action", "Science Fiction"],
  "description": "A thief who steals corporate secrets through the use of dream-sharing technology is given the inverse task of planting an idea into the mind of a C.E.O.",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "8.8",
    "reviewCount": "2000"
  },
  "trailer": {
    "@type": "VideoObject",
    "name": "Inception Trailer",
    "embedUrl": "https://www.example.com/trailer/inception",
    "thumbnailUrl": "https://www.example.com/images/inception-trailer.jpg",
    "description": "Watch the trailer for Inception.",
    "uploadDate": "2010-06-16"
  }
}

Implementing Movie Structured Data:

To implement movie structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your movie-related webpage. This script should include all relevant properties and values as shown in the example above.

By using movie structured data, you can significantly enhance the visibility and appeal of your movie listings in search engine results, helping users find and engage with your content more effectively.

Read Movie Structured Data Google Recommendation