What is Organization Structured Data?

Organization structured data is a type of schema markup that provides detailed information about your organization to search engines. This structured data helps search engines understand and display key information about your organization, such as its logo, legal name, address, contact information, and company identifiers. This information can be featured in knowledge panels and other visual elements, improving your organization’s visibility and credibility in search results.

Benefits of Organization Structured Data:

1. Enhanced Visibility:
   • Your organization can appear in knowledge panels and rich results, making it more noticeable to users.
2. Increased Credibility:
   • Displaying accurate and detailed information about your organization can enhance trust and credibility.
3. Improved User Experience:
   • Users can quickly find essential information about your organization, such as contact details and location, directly in search results.

Key Properties of Organization Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "Organization".
2. name:
   • The legal name of the organization.
3. logo:
   • URL to the organization’s logo.
4. url:
   • The URL of the organization’s official website.
5. contactPoint:
   • Contact information for the organization, including phone number, email, and contact type.
6. address:
   • The physical address of the organization.
7. sameAs:
   • Links to the organization’s social media profiles and other related URLs.
8. foundingDate:
   • The date the organization was founded.
9. founders:
   • Names of the founders of the organization.
10. identifier:
    • Company identifiers such as tax ID, company registration number, etc.

Example of Organization Structured Data:

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "logo": "https://www.example.com/logo.png",
  "url": "https://www.example.com",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-800-555-5555",
    "contactType": "Customer Service",
    "email": "contact@example.com"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Anytown",
    "addressRegion": "CA",
    "postalCode": "90210",
    "addressCountry": "USA"
  },
  "sameAs": [
    "https://www.facebook.com/example",
    "https://twitter.com/example",
    "https://www.linkedin.com/company/example"
  ],
  "foundingDate": "2001-01-01",
  "founders": [
    {
      "@type": "Person",
      "name": "John Doe"
    }
  ],
  "identifier": {
    "@type": "PropertyValue",
    "name": "Tax ID",
    "value": "123456789"
  }
}

Implementing Organization Structured Data:

To implement organization structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your website. This script should include all relevant properties and values as shown in the example above.

By using organization structured data, you can enhance the visibility and credibility of your organization in search results, making it easier for users to find and trust your business.

See Organization Structured Data Google Recommendation