What is Product Structured Data?

Product structured data is a type of schema markup used to provide detailed information about a product to search engines. This structured data helps search engines understand the content of product pages, enabling them to display rich snippets in search results. These rich snippets can include key product information such as price, availability, and review ratings, making the product listing more attractive and informative to potential customers.

Benefits of Product Structured Data:

1. Enhanced Visibility:
   • Products can appear with rich snippets in search results, displaying key details like price, availability, and ratings, making them stand out.
2. Increased Click-Through Rates:
   • Rich snippets provide users with more information upfront, potentially increasing click-through rates and driving more traffic to your product pages.
3. Improved User Experience:
   • Users can quickly find and compare products based on essential information displayed directly in the search results.

Key Properties of Product Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "Product".
2. name:
   • The name of the product.
3. image:
   • URLs to images of the product.
4. description:
   • A brief description of the product.
5. sku:
   • The stock keeping unit (SKU) of the product.
6. brand:
   • The brand or manufacturer of the product.
7. offers:
   • Pricing and availability information, typically using the "Offer" type.
8. aggregateRating:
   • The average rating of the product based on user reviews.
9. review:
   • Individual user reviews of the product.

Example of Product Structured Data:

{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "Example Product",
  "image": [
    "https://www.example.com/image1.jpg",
    "https://www.example.com/image2.jpg"
  ],
  "description": "This is an example product.",
  "sku": "12345",
  "brand": {
    "@type": "Brand",
    "name": "Example Brand"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://www.example.com/product",
    "priceCurrency": "USD",
    "price": "29.99",
    "priceValidUntil": "2024-12-31",
    "itemCondition": "http://schema.org/NewCondition",
    "availability": "http://schema.org/InStock",
    "seller": {
      "@type": "Organization",
      "name": "Example Store"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "20"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Jane Doe",
      "datePublished": "2024-06-15",
      "description": "Great product, highly recommend!",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      }
    }
  ]
}

Implementing Product Structured Data:

To implement product structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your product page. This script should include all relevant properties and values as shown in the example above.

By using product structured data, you can significantly enhance the visibility and attractiveness of your product listings in search engine results, helping you reach more potential customers and increase sales.

Read Google Product Structured Data Recommendation