What is Recipe Structured Data?

Recipe structured data is a type of schema markup that allows you to provide detailed information about recipes to search engines. When implemented correctly, this structured data enables your recipes to appear as rich results in search engines, either as individual listings or as part of a host carousel. This makes your recipes more attractive and informative to users, increasing the likelihood of clicks and engagement.

Benefits of Recipe Structured Data:

1. Enhanced Visibility:
   • Recipes can appear as rich results with images, ratings, cooking time, and other key details directly in search engine results, making them more eye-catching.
2. Increased Engagement:
   • Rich results provide users with essential information at a glance, which can increase click-through rates and user interaction.
3. Improved User Experience:
   • Users can quickly find the recipes they are interested in based on detailed search result snippets, including cooking time, ingredients, and ratings.

Key Properties of Recipe Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "Recipe".
2. name:
   • The name of the recipe.
3. description:
   • A brief description of the recipe.
4. image:
   • URLs to images of the finished dish.
5. author:
   • The person or organization who created the recipe.
6. datePublished:
   • The date the recipe was published.
7. prepTime, cookTime, totalTime:
   • The time required to prepare, cook, and the total time for the recipe, respectively.
8. recipeYield:
   • The quantity produced by the recipe (e.g., “4 servings”).
9. recipeIngredient:
   • A list of ingredients required for the recipe.
10. recipeInstructions:
    • Detailed instructions on how to prepare the dish.
11. aggregateRating:
    • The average rating of the recipe based on user reviews.
12. nutrition:
    • Nutritional information about the recipe, such as calories, fat content, etc.

Example of Recipe Structured Data:

{
  "@context": "http://schema.org",
  "@type": "Recipe",
  "name": "Chocolate Chip Cookies",
  "description": "A classic recipe for delicious chocolate chip cookies.",
  "image": [
    "https://www.example.com/images/cookies1.jpg",
    "https://www.example.com/images/cookies2.jpg"
  ],
  "author": {
    "@type": "Person",
    "name": "John Doe"
  },
  "datePublished": "2024-06-19",
  "prepTime": "PT15M",
  "cookTime": "PT10M",
  "totalTime": "PT25M",
  "recipeYield": "24 cookies",
  "recipeIngredient": [
    "2 cups all-purpose flour",
    "1/2 teaspoon baking soda",
    "1 cup unsalted butter",
    "1 cup packed brown sugar",
    "1/2 cup granulated sugar",
    "2 large eggs",
    "2 teaspoons vanilla extract",
    "2 cups semisweet chocolate chips"
  ],
  "recipeInstructions": [
    {
      "@type": "HowToStep",
      "text": "Preheat oven to 350 degrees F (175 degrees C)."
    },
    {
      "@type": "HowToStep",
      "text": "In a small bowl, whisk together flour and baking soda; set aside."
    },
    {
      "@type": "HowToStep",
      "text": "In a large bowl, beat butter and sugars with an electric mixer until light and fluffy. Add eggs and vanilla; mix until incorporated."
    },
    {
      "@type": "HowToStep",
      "text": "Gradually add flour mixture; stir in chocolate chips."
    },
    {
      "@type": "HowToStep",
      "text": "Drop by rounded tablespoon onto ungreased baking sheets. Bake until edges are golden, about 10 minutes. Cool on wire racks."
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "320"
  },
  "nutrition": {
    "@type": "NutritionInformation",
    "calories": "200 calories"
  }
}

Implementing Recipe Structured Data:

To implement recipe structured data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your recipe webpage. This script should include all relevant properties and values as shown in the example above.

By using recipe structured data, you can significantly enhance the visibility and attractiveness of your recipes in search engine results, helping you reach more potential cooks and food enthusiasts.

Read Google Recipe Structured Data Recommendation