What is Speakable Structured Data?

Speakable structured data is a type of schema markup that helps search engines and applications identify news content suitable for text-to-speech (TTS) playback on devices enabled with Google Assistant and other similar technologies. By marking up sections of your news articles with speakable structured data, you can enhance the accessibility and reach of your content, allowing it to be read aloud by voice assistants.

Benefits of Speakable Structured Data:

1. Enhanced Accessibility:
   • Makes your news content more accessible to users who prefer audio content or have visual impairments.
2. Broader Audience Reach:
   • Allows your content to reach users who use voice assistants like Google Assistant, expanding your audience.
3. Improved User Experience:
   • Provides a convenient way for users to consume news content hands-free, such as while driving or multitasking.

Key Properties of Speakable Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "SpeakableSpecification".
2. xpath:
   • Specifies the parts of the webpage that are suitable for TTS playback. This can include headline, summary, or other key sections of the article.
3. cssSelector:
   • An alternative to xpath, this specifies the parts of the webpage using CSS selectors.

Example of Speakable Structured Data:

{
  "@context": "http://schema.org",
  "@type": "SpeakableSpecification",
  "xpath": [
    "/html/head/title",
    "/html/body/p[1]"
  ],
  "cssSelector": [
    "headline",
    "summary"
  ]
}

Implementing Speakable Structured Data:

To implement speakable structured data, you need to embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your news webpage. This script should include all relevant properties and values as shown in the example above.

By using speakable structured data, you can make your news content more accessible and convenient for users who rely on voice assistants, thereby improving the reach and engagement of your content.

Read Google Speakable Structured Data Recommendation