What is Job Posting Structured Data?

Job Posting Structured Data is a type of schema markup that enables job listings on your website to appear as interactive rich results in search engine results, particularly in Google’s job search experience. This structured data helps search engines understand the details of your job postings, making them more visible and accessible to job seekers. By implementing Job Posting Structured Data, your job listings can feature your company logo, reviews, ratings, job title, description, location, salary, and other important details, enhancing the job search experience for users.

Benefits of Job Posting Structured Data:

1. Enhanced Visibility:
   • Your job postings can appear prominently in Google’s job search results, making them easier for job seekers to find.
2. Improved User Engagement:
   • Rich snippets provide key details about the job directly in search results, increasing the likelihood of engagement and clicks.
3. Better Applicant Experience:
   • Job seekers can quickly access important information about the job, such as location, salary, and company details, improving their overall experience.

Key Properties of Job Posting Structured Data:

1. @context and @type:
   • Basic properties that define the context and type of structured data, typically set to "@context": "http://schema.org" and "@type": "JobPosting".
2. title:
   • The title of the job being offered.
3. description:
   • A detailed description of the job, including responsibilities and qualifications.
4. hiringOrganization:
   • Information about the company offering the job, including the company name, logo, and URL.
5. jobLocation:
   • The physical location where the job is based, including the address.
6. datePosted:
   • The date the job was posted.
7. validThrough:
   • The date when the job posting will expire.
8. employmentType:
   • The type of employment being offered (e.g., full-time, part-time).
9. baseSalary:
   • The salary range for the job, including currency and frequency of payment.
10. jobBenefits:
    • Any additional benefits offered with the job (e.g., health insurance, retirement plans).

Example of Job Posting Structured Data:

{
  "@context": "http://schema.org",
  "@type": "JobPosting",
  "title": "Software Engineer",
  "description": "We are looking for a skilled software engineer to join our development team. Responsibilities include coding, testing, and debugging software applications.",
  "hiringOrganization": {
    "@type": "Organization",
    "name": "Tech Solutions Inc.",
    "logo": "https://www.example.com/logo.png",
    "url": "https://www.example.com"
  },
  "jobLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Main Street",
      "addressLocality": "Anytown",
      "addressRegion": "CA",
      "postalCode": "90210",
      "addressCountry": "USA"
    }
  },
  "datePosted": "2024-06-01",
  "validThrough": "2024-07-01",
  "employmentType": "FULL_TIME",
  "baseSalary": {
    "@type": "MonetaryAmount",
    "currency": "USD",
    "value": {
      "@type": "QuantitativeValue",
      "value": "90000",
      "unitText": "YEAR"
    }
  },
  "jobBenefits": "Health insurance, Retirement plan"
}

Implementing Job Posting Structured Data:

To implement Job Posting Structured Data, embed the JSON-LD (JavaScript Object Notation for Linked Data) script into the HTML of your job listing webpage. This script should include all relevant properties and values as shown in the example above.

By using Job Posting Structured Data, you can enhance the visibility and attractiveness of your job listings in search engine results, making it easier for job seekers to find and apply for jobs at your company.

See Google recommendation about Job Posting Structured Data