App SEO, or application search engine optimization, involves optimizing a mobile application to improve its visibility in search engine results and app store listings. Unlike traditional SEO, which focuses on websites, App SEO targets app-specific platforms like Google Play and Apple’s App Store. Key components include keyword research, app indexing, and acquiring quality backlinks. Effective App SEO helps attract organic, high-quality traffic, leading to increased downloads and user engagement. It often works in conjunction with App Store Optimization (ASO), which enhances an app’s visibility within the app stores through optimized titles, descriptions, and user reviews.
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